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Wella Professionals Names ITVA Winners

Great Britain and China scoop up gold awards.

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By: TOM BRANNA

Editor

Celebrating hairdressing talent from all over the world, the 2011 Wella Professionals’ International Trend Vision Award (ITVA) culminated in spectacular fashion on Oct. 30, as 85 finalists from 49 countries assembled in New York to compete for the coveted Young Talent and Color Awards. Each international competitor won their national final in order to showcase their own interpretation of one of the 2011 Trend Vision looks this weekend in New York. Jake Unger from Hob salons (Great Britain) w...

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